As a Fresno native, daughter of a female entrepreneur, and current small business owner, I want my consultancy to help our local businesses prepare for and maintain sustainable growth through healthy processes. The Community Marketing Collaboration is one aspect of Root Cause Consulting that helps support our family businesses while also supporting other local businesses through both marketing and direct revenue. We would love you to consider joining us as either as a Marketing Partner or a Community Partner!
Here’s how it works
We find local businesses that get a lot of foot traffic to become our Marketing Partners. We provide, set up, and manage a large digital display system (50” – 65” depending on venue size) and populate it with high quality ads for other locally owned businesses. MPs just keep the TV and Wi-Fi running during business hours.
For their contribution, Marketing Partners receive:
- $150 monthly guaranteed (to start),
- a free Community Partner 10 second ad loop on two MP locations of their choice,
- managed display set-up and management, and
- flexible contracts.
As we fill our 10-minute advertising cycles (30-60 package slots), the monthly payments that our Marketing Partners receive will increase accordingly, up to $1,000 per month per venue!
Our Community Partners get incredibly low-priced advertising opportunities that run in 10-minute loops at two of the Marking Partner locations of their choice.
- $150 for a 10 second clip (static or video) to run every 10 minutes
- $250 for a 20 second clip (static or video) to run every 10 minutes
- Freedom to add additional MP locations for $50 per month each
Other important details for Community Partners:
- Ability to update advertising promo once per month
- Your choice of which MPs will feature your advertisement
- Freedom to change your MPs at the end of the month if they aren’t a good fit
Transparency
Local marketing can be very expensive and sales tactics tend to be less than transparent. Our goal is to financially supplement our small businesses, but it is also to support other local businesses during challenging economic times.
For that reason, we will be absolutely transparent about where you can advertise (our MP options) and who our Community Partners are. We do not want anyone to be in competition, but will also not actively restrict similar businesses from advertising together. We believe that local businesses want to support one another, not steal customers. But with that said, you will know exactly who is in your marketing loop and you have the freedom to request a venue change, if needed.
As your list of partners grows, we will add a section to this page that allows anyone to see those partners. If a future MP wants to see who else is participating, they can. If a potential customer wants to see who is advertising or participating, they can log on and see the entire list. And if you as a participant want to see who is in your loop or what other MPs are available, you will be welcome to peruse what we hope is a growing list of engaged, supportive, and thriving local businesses.
Join the Community
If you’re interested in learning more, please contact Sheri by phone or text at 559.930.1735 or via text at SheriLMcClure@gmail.com for a quick chat or to set up an in-person conversation.
Thanks so much for considering joining our marketing community and supporting other local small businesses!
If you’d like a copy of our flier, you can download one here.
Root Cause Consulting 