The Community Marketing Partnership is designed to support local businesses in the Fresno, Clovis, and Madera, CA areas. We find local businesses that get a lot of foot traffic and ask them to be our venues/Marketing Partners. We provide them with a 55″-65″ TV, free marketing, and a base payment of $150 monthly for their support.
Then, we offer extremely low-cost advertising to other local businesses. For only $150 per month, our advertisers/Community Partners get 10 seconds of ad space in 10 minute loops (so a minimum of 6 plays per hour) at two of our venues. The more we can fill the venues’ loops, the more money we give back to the venues. It’s that simple.
Keep reading to learn more!
Advertisers/Community Partners
We LOVE our local businesses, which is why we’ve made it as cheap as possible to advertise. We know the economy is rough and so many other advertising opportunities in our area are outrageously expensive. It’s hard to wear all the hats, but it’s also so expensive to hire help. This idea came out of our own struggle to promote our own small businesses. We aren’t going to make millions, but we’ll make some, and we genuinely hope that the program helps support other small businesses here in the Valley.
Ready to advertise with us? Click here to start the process!
You can create your own ad or we can help you make one for $50-$100. Click the box above to learn more!
Venues/Marketing Partners
Just because a business gets a lot of foot traffic doesn’t mean they couldn’t use a little extra financial help. That’s why we try to find these high-traffic local businesses to become our Marketing Partners. We provide, set up, and manage a large digital display system (50” – 65” depending on venue size) and populate it with high quality ads for other locally owned businesses. MPs just keep the TV and Wi-Fi running during business hours.
For their contribution, Marketing Partners (venues):
- RECEIVE $150 monthly guaranteed (to start),
- RECEIVE a free Community Partner 10 second ad loop on two MP locations of their choice,
- RECEIVE a managed display set-up and management, and
- RECEIVE flexible contracts.
To be clear, there is NO COST to be a Marking Partner. WE PAY YOU!
As we fill our 10-minute advertising cycles (60 ad slots), the monthly payments that our Marketing Partners receive will increase accordingly, up to $500 per month per venue!
Transparency
Local marketing can be very expensive and sales tactics tend to be less than transparent. Our goal is to financially supplement our small businesses, but it is also to support other local businesses during challenging economic times.
For that reason, we will be absolutely transparent about where you can advertise (our MP options) and who our Community Partners are. We do not want anyone to be in competition, but will also not actively restrict similar businesses from advertising together. We believe that local businesses want to support one another, not steal customers. But with that said, you will know exactly who is in your marketing loop and you have the freedom to request a venue change, if needed.
As your list of partners grows, we will add a section to this page that allows anyone to see those partners. If a future MP wants to see who else is participating, they can. If a potential customer wants to see who is advertising or participating, they can log on and see the entire list. And if you as a participant want to see who is in your loop or what other MPs are available, you will be welcome to peruse what we hope is a growing list of engaged, supportive, and thriving local businesses.
Join the Community
If you’re interested in learning more, please contact Sheri by phone or text at 559.930.1735 or via email at SheriLMcClure@gmail.com for a quick chat or to set up an in-person conversation.
Thanks so much for considering joining our marketing community and supporting other local businesses!
If you’d like a copy of our flier, you can download one here.
As a Fresno native, daughter of a female entrepreneur, and current small business owner, I want my consultancy to help our local businesses prepare for and maintain sustainable growth through healthy processes. The Community Marketing Partnership is one aspect of Root Cause Consulting that helps support our family businesses while also supporting other local businesses through both marketing and direct revenue. We would love you to consider joining us as either as a Marketing Partner (venue host) or a Community Partner (advertiser)!
Root Cause Consulting 